INSIGHTS
Notes from the work we do.
Short, practical writing about building and maintaining websites, stores and software. No trend pieces.
WORDPRESS
When a WordPress site is worth rebuilding, and when it isn't
Plugin sprawl and a slow admin are fixable. A theme nobody can maintain usually is not. A practical way to decide.
March 2026 · 6 min read
ECOMMERCE
Good ecommerce starts with product data, not design
Filters, search and merchandising all depend on how your catalogue is structured. Get that right first.
February 2026 · 5 min read
AI
What AI is actually useful for on a business website
Support answers, content operations and internal handoffs. A look at where integration pays off and where it does not.
February 2026 · 7 min read
WEB DEVELOPMENT
Setting a performance budget for a marketing website
Page weight creeps up one embed at a time. Agreeing limits before the build keeps a site fast after launch.
January 2026 · 5 min read
BUSINESS TECHNOLOGY
Buy, build, or integrate: choosing the right approach
Custom software is not always the answer. A short framework for deciding what to build and what to connect.
January 2026 · 6 min read
WORDPRESS
Why a small custom plugin often beats three more plugins
Every extra plugin is another update, another conflict and another dependency. Sometimes 200 lines is the lighter option.
December 2025 · 4 min read
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